There are lots of people who refer to search engine optimization as a simple internet tool to improve your page ranking. They give it a Copsecoach name, or worse, try to explain it away as another internet magic trick. Not so. What search engine optimization really is, if you will let me explain it this way. It is the application of search engine optimization, also called SEO, in order to get traffic to your website.
SEO is the process of applying techniques designed to rank your site in the order of search results. Google is the largest of the search engines, with millions of hits and search a day, as well as the ability to zoom in to an image and take a look at the image within the image.
Search engines run they’re checking through three main programs. If you have ever done a Google search, you have used spiders. Google has the ability to send out programs known as “spiders,” “robots,” or “crawlers” to check websites and collect information. Every time you submit your website to Google, the spiders sent out by Google to visit your website and gather that information.
They also keep track of their own inventories of websites. When you ask about spider specifics, you will be told that Google’s spiders actually do not crawl themselves. They will gather data through the links that are pointing to their sites. The data that Google’s spiders look for consists of keywords within the HTML code of the website. Keywords are specific words or phrases that are most commonly used by people using search engines when performing searches.
The most famous of all search engines is, of course, Google. Google’s code is renowned for its many, many fields of flowing HTML code. Search engine optimization is not only a science, but it is an art form assuming that you understand what it is that search engine optimizers do.
Search engine optimization is when you attempt to get your website listed on the first page of a search engine search for that particular keyword. When you write content for your website in the hope of driving traffic to it, you will discover that you have been warranted a number one search on Google for the search term in question.
Google’s success lies with the fact that it makes the searcher happy. You will never attend to search engine optimization if you inflame the tires of searchers instead of sweetening their content. Google’s code is written in such a way that it is supposed to reflect the way its spider’s review and index websites.
Google’s goal is to provide its users with the best possible place to look for what they are looking for. The typical Internet user is almost always going to prefer to work with the search engines, for their needs are much more specific.