Deep Linking – Good or Bad? Deep linking is a technique used by various SEO companies as a part of their link-building services. What about an SEO company. Well, you will learn today How Does an SEO Company Help You?
It has become one of the most controversial techniques in the SEO game. Good, or deep linking has been in existence since the beginning of SEO, but only nowadays are their companies that take it to the extreme. Here you will learn What is a Deep Link & How Does an SEO Company Help You?
What is Deep Linking?
Deep linking is nothing new. Companies have been utilizing the concept of deep linking for years, hence the name. What is new is the emphasis on it by SEO companies and even webmasters. If you are new to SEO and have just launched your first website.
You might be wondering how SEO companies can help you. Well, you are not the only one. Most SEO companies will have a deep link-building service for your website. In fact, it is one of the most important services they will perform on your website. But will it be good for you?
Before attempting to answer this question, you need to know two things.
1. Firstly, a quality SEO company will help you embrace the concept of deep linking. Whilst a normal link is only one click away from your home page, a deep link is half a page away.
People do not click away from a page simply because they are a number of clicks away from home. The whole point is to generate enough traffic to get conversions.
2. Secondly, a good SEO company will help you embrace the notion of deep linking for your SEO. A deep link is essentially an internal link through the website. One example of a normal link would be the link through to your home page.
An example of a deep link would be the link through to an interior page of the website. The deep link will allow your visitors to be taken to another page of your website before they have to leave your home page. Therefore, it increases for your visitors to stay on your website for a longer period of time.
How Does an SEO Company Help You?
So how will an SEO company help you achieve this? Well, they will provide you with a link-building service. This is basically what a link-building service is doing. It is an on-page activity thatikaifies the linking structure of your website.
There are a number of things that an SEO company can do to improve this. One of the most important would be to provide a sitemap. If do you have a site that is difficult to navigate then each page needs to be given a spot and a title.
What is Sitemap?
Sitemaps are basically Google site maps with some extra information to tell Google about your website. A sitemap will help Google crawl your site and ensure that all the pages get crawled and indexed, no matter what they are.
What is Internal Navigation & How Does It Works?
You will also need to make sure that you have internal navigation on your website. This means that your website needs to be easy to get from one page to another. This will get visitors off the page and into the website. The trouble Google is causing is by trying to index everything. It is placing too much of an emphasis on it. You should be able to get to any page within 2 or 3 clicks.
How Does Webmaster Tool Works?
Google is really trying to improve the browsing experience. Anything that Google can put on a platter and call it a webmaster tool, is a good thing. It means that you can tell Google what Page you want to be indexed and what pages you don’t want to be indexed.
This is a great tool to use to your advantage. Don’t use the same page for every search. Try and use different descriptions and titles for each page. If you have a blog one of the best ways to get indexed by Google is to guest post on other people’s blogs. This will get you noticed without putting you in the red.
What is Backlinks & How Do You Get Backlinks For Free?
After you have put in the effort to get your website indexed, you need to get some backlinks. Backlinks are the basis of creating a website that gets indexed by Google. They are basically links from other websites back to your website.
The quality of the website linking back to you is also very important. Get links from pages with a high Page Rank, like a Facebook page. Make sure to put your website link in your bio. Also, make sure you send people your website using email. This will tell Google that you are alive and kicking!
How To Find Out Why is Your Page Not Ranking?
Some reasons that will not be able to meet the criteria of Google’s algorithm in the first place. But you will know that something went wrong. You can either for sure find the cause by checking, what Google says about itself or by the display of your website followed by Google’s robot.txt file.
This file has a list of all pages that match your keywords. If something is in these files, Google is able to see it.
If not, you may have a problem sometimes. Whether you think you are affected by the sandbox, let Google know. This is possible if you use a Google Webmaster Tool. If you have published something important, it is a good idea to let Google know.