Why You Should Hire SEO Consultants. The Internet is the best information provider we’ve ever had. Our intuitive nature has evolved as a way of survival. Where once survival was a matter of survival for tribe members, it’s now a 24 – 7, global phenomenon.
We don’t have time to waste. Each day we have to be learning, growing, and changing the way we work, communicate, and live our lives. Doing that well takes knowledge and skill
To be successful in the SEO world you need to not only have experience and knowing the knowledge, but you must possess a skill or talent for doing so.
That’s why it’s a good idea to hire SEO consultants.
SEO consultants come in various employments. Some specialize in SEO copywriting, others in developing search engine ranking optimization beyond all doubt. Some consultants specialize in creating what is known as niche websites. Some actually construct entire sites from the ground up.
And some consultants specialize in what is known as linkbait. Linkbait basically is an Anyitty minute topic that is so appealing that it entices website visitors both directly and indirectly.
Ever since the Internet bubble burst most people who own businesses have concentrated on building their own online presence. The majority of them have become consultants or SEO copywriters.
And the field of SEO copywriting is something that is not even a weekend dream for most people. It’s high time that small business owners realize the importance of hiring SEO consultants and SEO copywriters.
Below are some reasons why it’s definitely worth your time:
Not all SEO consultants and SEO copywriters deliver exactly what they promise:
• What results do they guarantee? Do they have a money-back guarantee if they fail to achieve the results?
• Do they use unethical means to get traffic to your website? History is full of examples of businesses ruined by link farms, directory submissions, and automated submissions to directories.
• How much experience do they have? Have they been in the business for a while? Or did they get into the business soon after finishing high school or college?
• What are the best SEO techniques to implement on your site? SEO involves keyword research, content development, technical analysis, rule development, and issue solving.
• Is their website search engine friendly? Websites that do not search engine friendly fail to achieve top rankings. What makes it friendly? Is it easy to navigate? Is the content relevant? Is the site map readily available?
• How quickly do they promise results? The truth is, time and time again we have seen miracle websites only to find no improvements to their rankings within the shortest period of time. Patience is the order of the day and a long-term SEO strategy is your best bet.
• Are they hiding something? Hiding a “secret” strategy or trick is only smart if you’re the one employing it. Otherwise, don’t do it. If possible, do not hire the SEO consultant until you’re comfortable about his or her honesty and the quality of results they can deliver.
• Ask for success stories. Any SEO consultant worth his salt has a list of clients that bear mentioning. Don’t feel the need to hide it from you, just because you don’t want to badmouth any of the clients. If you can verify results from one of those clients i.e. where they rank on the search engines, then you have absolutely nothing to worry about.
• Ask if they communicate with their clients regularly.
Most SEO consultants and webmasters will not give away their secrets freely. However, trust their words and proceeded accordingly. Just remember, when you communicate with them, you’re onto a level of dealing with professionals. It is in your best interests that you are not the one shopping around. You would gain more knowledge than you would have normally if you had hired someone with little to zero knowledge on SEO.
• Ask if they can show you examples of keyword placements they have achieved. This is where you get to see if they are transparent and what they actually mean when they say they can’t show you examples. If they are replies like “we can’t show you any examples because we don’t know them yet”, it should ring alarm bells.
• Ask for transparent reports. It is your right to know exactly what tactics they will use to promote your site. If they keep putting words like “proprietary methodology” or “trade secrets” it should raise a red flag.
• Ask for their portfolio. In most cases, an SEO consultant will have portfolios listing their clients. It is your right to demand to see the portfolio of any company or person you are about to hire.
• Ask for their clients or sites they have optimized. If they say they can’t because of confidentiality reasons, it should be a Concern.